The ads crusade doesn't stop for Twitch with the recent announcement of a test phase for a new advertising system on the platform.
A new ads system on Twitch
Already in the test phase with some selected streamers , a new feature could well be coming to all content creators in the near future.
In an effort to allow streamers to generate more ad revenue , Twitch could run ads alongside the video, without infringing on the content. These ads would last 10 seconds three times per hour and would be impossible to close .
At the heart of many debates, the question of the share of income received by the streamer persists, and on this subject Twitch expresses itself:
Still more ads?
For a few months now, users and streamers alike have seen a pretty big change in the way Twitch works when it comes to money — or at least, the way it communicates.
Ads have gradually taken center stage in Twitch's communication with its content creators, explaining that they are a very viable way to increase your income and therefore reduce your reliance on subs.
Twitch's recent transition has been touted to streamers as a new way to create revenue without impacting your stream, but what's the reality? A few weeks ago, Twitch introduced new , higher-paying ads programs, provided you give them a hand in automating their broadcast. Numbers that can be enticing but that take some of the control away from the streamer .
This new system may well be a more discreet and less invasive alternative.