After Mastercard, Alienware and recently Louis Vuitton, Red Bull — which is already one of the LEC partners— just became one of the major sponsors of the League of Legends esports scene. The famous brand will now be present at international events such as the Worlds, MSI and All-Star.
Several new features have been announced, such as the Red Bull Player Area — an area reserved for players before and after their game, the Red Bull for the Pros, The Red Bull Player One — a tournament that allows amateurs to qualify for the All-Star — and the All-Star Event After Party (a party closing the All-Star and organized by the brand).
Red Bull has been a long-time support[er] of sports, esports, and gaming. Their deep understanding and appreciation of gaming culture and their desire to continually raise the bar for fans make them an ideal partner.
Naz Aletaha, Head of Global Esports Partnerships and Business Development at Riot Games
(Source)
