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Twitch: After the subs, another key element of the platform is increasing its prices...

Twitch: After the subs, another key element of the platform is increasing its prices...
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Twitch has been at the center of many debates lately. While many decisions of Amazon's platform have been debated, the latter does not delight players. Beware, the prices of this ultra popular feature are increasing!

Twitch: After the subs, another key element of the platform is increasing its prices...

Twitch is undoubtedly the most used live streaming platform in the world by content broadcasters. While it is at the center of many successful events such as the GP Explorer or the Eleven All Stars on the French-speaking side, it constantly attracts new enthusiasts ready to broadcast. However, for some time many decisions of Amazon's platform have been debated. Between more pubs , the implementation of the 50/50 revenue sharing instead of a 70/30, the reasons for the dissatisfaction of some users are numerous. This time another flagship element of Twitch is also increasing in price...

Bits take on value

Here is the bad news that many viewers of the Amazon platform have faced. Used to support a content creator, bits are an essential element in order to actively participate in a live. Twitch's virtual currency can allow viewers to support streamers, gain attention in chat with animated emoticons, participate in polls, earn badges for their efforts, and more. .

Until then, 100 bits were sold at the price of 1.47€. From now on, they pass at the price of 1.71€. An increase which may seem quite slight but which, as soon as the number of bits is increased, becomes more significant.

A decision that has already caused the indignation of some on social networks, especially those who used to support their favorite streamer using bits. They have two choices: pay more or reduce the number of bits purchased. According to many, both streamers and viewers will suffer from this change.

"I miss being able to get them by watching ads."
MikeCass84 (Source)

More ads?

For a few months now, users and streamers have been able to observe various changes regarding advertising on the platform. The latter have gradually taken center stage in Twitch's communication with its content creators, explaining that they are a very viable way to increase revenue and therefore less rely on subs which can fluctuate d month to month.

On top of that, a new feature may well be coming to all creators in the near future. In an effort to allow streamers to generate more ad revenue, Twitch could run ads alongside a video , without infringing on the content itself. These ads would last 10 seconds three times per hour and would be impossible to close.

This year, stream ads will be paid at the same rate as video ads. This allows us to give creators access to the product, and learn how to improve the experience. Although the test period will be paid at the video rate, be aware that advertisers pay less for stream ads than for video ads.
Twitch (Source)
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Freelancer writer bringing news, waifus, and loads of coffee!

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