Alongside the branding of the organisation, the first three signed players were also revealed. Pedro Resende, Ethan Higgins and Tyler Philipps will be competing on FIFA 20, starting at the eClub World Cup which begins in February.
The Real Madrid winger doesn't intend to stop at just FIFA, as he has already planned on getting involved in other titles such as Rocket League, Counter Strike: Global Offensive and Fortnite.
Announcement Trailer
According to Bale, he discovered esports by watching popular streamer Tyler "Ninja" Blevins grow by playing Fortnite.
New rosters for different esport titles are expected to be announced in the near future.