The announcement came from an official press release. In about three weeks, Elden Ring has already sold over 12 million copies worldwide, including 1 million in Japan only. For those who are used to following From Software games, this can be quite surprising, since their titles are usually aimed at a relatively small audience. Even combined, for example, all of their previous games didn't reach that 12 million mark before Dark Souls 3. Their previous title, Sekiro, took a year to hit the 5 million units mark.
The reasons for the success of Elden Ring
This commercial success can be explained by various factors, in addition to the growing reputation of the studio and the undeniable qualities of the game, it is also much more accessible than its predecessors, which has allowed it to attract a much wider audience. A public that has been attracted by the various advertising and promotional campaigns of the publisher, Bandai Namco, which has used major means, with advertisements during sporting events, on London buses, various discovery sessions for the press and influencers, as well as a big beta. When a game isn't afraid to show off, and is actually good, it always helps.
Elden Ring sales shouldn't stop there, and expect more similar announcements in the weeks and months to come. We wonder more when the symbolic bar of 20 million will be passed, rather than if it will be reached. One can also wonder about the influence that this success will have on the FromSoftware studio. Many are waiting for DLC for Elden Ring, and others are already wondering about their next project.
The CEO of Bandai Namco has also expressed his desire to extend the Elden Ring license to formats other than video games. Since there is already a collaboration with GRR Martin, hoping for a series adaptation one day or another may not be so crazy.
PETA strikes again in the video game industry as they decided to attack Elden Ring on social medias just recently.
