The Pokemon card craze is growing all over the world, and it's not going to stop! On April 18, The Pokémon Company revealed in a post that it had acquired the company in charge of producing and packaging the Pokémon cards that we know so well. A look back at this strategic takeover for the future of the brand .
A long story
It was in 2015 that the international branch, therefore excluding Asia, of The Pokémon Company joined forces with Millenium Print Group for the printing and packaging of the brand's precious cards.
In recent years, the trend of Pokémon cards is growing, prices are rising and so is the hype. Some collectors like Logan Paul go so far as to spend millions on extremely rare cards like his latest purchase, a Pikachu illustrator PSA 10, bought for the modest sum of 5,275,000 dollars (4,477,146 euros).
Gradually, demand outstrips supply, and The Pokémon Company realizes it needs to aim higher . It was last Monday that the company announced that it had acquired Millenium Print Group.
Go higher
With this new acquisition, The Pokémon Company hopes to further expand the capabilities, infrastructure and scale of Millennium Print Group to become a leading card printer, serving a wider industry .
So it's clear that the company has big ambitions for its Pokémon cards, especially internationally. This takeover will therefore make it possible to produce faster, easier, and cheaper, all around the world. Millennium Print Group being based in North Carolina, this represents a gateway to the international market.
However, it was clarified in the Japanese company's press release that Millennium Print Group will retain its independence, continuing to operate as an autonomous organization . The company will benefit, according to them, from "the investment and industrial expertise of The Pokémon Company International" .
We can't wait to see what the consequences of this acquisition will be on the Pokémon card market. One thing is certain, with this takeover, The Pokémon Company has shown us that they do not intend to stop there and that the card craze may have only just begun .
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