Does Lucio-Oh's mean anything to you? The cereal was revealed at Blizzcon 2018, and was the result of a partnership between Kellogg's and Overwatch. With the announcement that The Kellogg Company has become an Overwatch League sponsor, the brand's products will once again bear the game's colors! This is very good news for the competition, which won a sponsor not only for the play-offs, but also for the 2020 season.
"Cheez-It Grooves" and "Pringles Wavy" are the products concerned. An advertising campaign for these products will be launched during breaks in play. Later in the year, Walmart consumers will have access to a tasting session, while the Grand Finals on September 29 will be broadcast in stores.
By 2020, Overwatch League packaging will be unveiled for both products, as well as a competition for American customers to win Overwatch prizes — including tickets for the 2020 Overwatch League Grand Finals.