He is strong, he has class, and he is currently unleashing passions In Genshin Impact. Hoyoverse's latest five-star character, Ayato is really hyped, especially in Japan, as his banner became the highest-grossing banner in Genshin's history in the country in a single week . According to redditor PHD Novel , said banner has already generated more than $20.3 million in revenue in Japan. Over the same period, it is more than those of Hu tao (20.1 million dollars) and Zhongli (19.5 million dollars).
The Ikemen effect?
Several factors could explain this impressive financial result in Japan. First of all, the success of this banner is largely due to the good health of MiHoYo's game. Genshin Impact has acquired a solid, loyal playerbase, and above all, which constantly welcomes new members. So inevitably, when a major update is correlated with the launch of a very powerful 5-star character in many compositions, the editor hits the mark.
However, several Internet users explain that other parameters are to be integrated here. Ayato's charisma could largely explain the interest in this character (more than his in-game efficiency). In Japanese pop culture, the hydro swordsman could indeed correspond to the neologism "ikemen": a "handsome", "cool" and above all classy man .
It is this "ikemen" fatal man side which, for many, explains why the Ayato banner has surpassed that of Hu Tao in turnover. A real feat in Japan since the voice of the latter is that of the famous Rie Takahashi. There, it is a very nice selling point for the fans!