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League of Legends: FunPlus Phoenix reveal logo rebrand

League of Legends: FunPlus Phoenix reveal logo rebrand
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After a transfer window marked in particular by the recruitment of world champion Jang "Nuguri" Ha-gwon from DAMWON Gaming, Chinese organization FunPlus Phoenix has just revealed its new logo for the 2021 season.

League of Legends: FunPlus Phoenix reveal logo rebrand

World champions in League of Legends in 2019, this past year hasn't been good to FunPlus Phoenix. An honorable third place at the Spring Split Playoffs was followed by a total collapse in summer, leading to a painful eighth place and a denial of the chance to defend their crown.

However, it's a clean slate for 2021, and for the occasion the Chinese org has decided to completely redesign its logo alongside its roster for Spring 2021.

The addition of defending World Champion Jang "Nuguri" Ha-gwon from DAMWON Gaming is a statement of intent, as is the arrival of new head coach, Chou "Steak" Lu-Hsi. They join ADC Lee "Prince" Chae-hwan, who will compete with Lin "Lwx" Wei-Xiang for the position, and hopes remain that the org will rise from the ashes once more.

“We have enhanced our brand vision for all of our divisions and franchises. Our phoenix, our symbol, takes flight from the east, etching its burning brand into the letters of FPX. The vision we want to share is the spirit of Faith, Passion and endless possibilities. Fly phoenix, fly! "

Of course, this change doesn't only apply to the League of Legends team, but extends throughout their esports operations. FunPlus Phoenix also operate in the likes of Counter Strike: Global Offensive and Valorant.

lolesports
2019 LoL Worlds Finals recap — FunPlus Phoenix fly above G2 Esports, win World Championship

FunPlus Phoenix and G2 Esports, the two top teams of the 2019 summer split and of the tournament, faced off for a chance at lifting the World Championship trophy. It was a one-sided affair: FunPlus Phoenix rose victorious 3-0 and lifted the Summoners’ Cup for 2019.

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