Riot Games continues to strive to enhance the experience of the Esport scene on League of Legends as they revealed today a new in-game system allowing promotion of sponsors during competitive matches.
"From our live events, to our online broadcasts, we strive to define modern sports by continuously innovating how audiences experience League of Legends," said Naz Aletaha, Head of Global Esports Partnerships, "For the first time in League history, SR Arena Banners put our partners’ brands directly on the field of play, creating an immersive experience that echoes the energy found in major sports arenas."
This banner system will add modular maketing assets at different points of the map and will join the already existing Esport focus program that started with Pro View and watch missions.
Viewers will be able to see chosen partners' logos or marketing assets on the map during competitive matches starting this Summer Split of regionals leagues and continuing through the World Championship.
With more than 50 unique brand partners across all regional leagues, League of Legens is the world's most watched with an Average Minute Audiance of 21.8M for the 2019 World Championship Finals
Amid the current coronavirus outbreak, Riot Games decided to give all players free access to Pro View, their tool allowing to watch competitive games through the eyes of pro players.
