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Ubisoft (Assassin's Creed) is going to charge more for its games… We'll have to get used to it!

Ubisoft (Assassin's Creed) is going to charge more for its games… We'll have to get used to it!
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While the Assassin's Creed license is at the center of gaming news, the CEO of Ubisoft recently revealed in an interview for Axios that the prices of his AAA games would soon increase. But then, what does that really mean?

A few days ago, the 15th anniversary live of the famous Assassin's Creed license revealed more about the future of Ubisoft's production. On the program, therefore, a next opus called Assassin's Creed Mirage, which will immerse players in Baghdad in the skin of Basim, one of the protagonists of Assassin's Creed Valhalla, for an epic which amounts to an experience relying more on discretion.

In addition to all this, a game that would take place in the land of the rising sun is also on the program, but also Assassin's Creed Hexe, a rather terrifying opus, which promises something very different from the usual formula. A survival horror perhaps?

As you will have understood, the future will be prosperous for Ubisoft and during an interview for Axios , CEO Yves Guillemot revealed certain information on the prices of the company's future productions. Bad news, the amounts will not go down!

AAA at 70€?

At least that's what the CEO of Ubisoft, Yves Guillemot seems to announce in the famous interview. After the release of Skull&Bones at a price of $70 for next-gen consoles, the French company seems to have adopted this number. In question, the evolution of the industry towards this type of amounts, because Ubisoft is not the only one to offer such prices for its next-gen productions.

"Some games will be priced the same as the competition. Big AAA games will be $70."
Yves Guillemot (Source)

In 2020, Take Two's NBA 2K21 game was the first next-gen game to sell for €/$70. The other studios quickly followed, and so Activision, Sony EA or Square Enix took part in the trend. In question according to most of its companies, the fact that this type of next-gen games requires much more work from the developers . Such productions would require a higher price on sale because in addition to a colossal work for the studios, players could enjoy these games for a longer time for many in the open world.

In 2021, the Ubisoft teams had already answered a question regarding a potential price increase for their next-gen games. At the time, Frédéric Duguet said that no decision had been made.

"In terms of pricing, we have analyzed the competitive dynamics of the last quarter and are always looking for new opportunities, but we have not made a decision yet."
Frédéric Duguet, directeur des finances Ubisoft (Source)

Xbox in all this?

Although many companies are raising the prices of their next-gen games, Microsoft seems to be slow to give in to the temptation. In 2020, Xbox CEO Phil Spencer said he was rather reluctant to such an increase, highlighting the fact that a console is already, in itself, a significant investment.

"Gaming can be an expensive hobby and I see some platforms going, in dollars, to $70 for games. Consoles are $500 in the US, and I think that's a hefty investment for gamers. people who don't play video games every day, more casual gamers, or a family that has to balance multiple things."
Phil Spencer, PDG de Xbox (Source)

No one knows if all companies will increase the prices of their next-gen productions, or if some like Microsoft (until now anyway), will be against it.

In any case, fans of the mythical Ubisoft license can be reassured, Assassin's Creed Mirage would be offered at a lower price, $50 according to the information that was revealed by Ubisoft on the sidelines of the game's release in 2023 Like what, this increase will not necessarily apply to all productions!

Bayonetta 3 makes its show with a new trailer at Nintendo Direct

Now that its release date is fixed once and for all on Nintendo Switch, Bayonetta 3 is spending the second with this new trailer released during this big Nintendo Direct in September. It is also an opportunity to remind us that the arrival of this third opus is very close.

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