MGG / Video Games Articles and stories /

Investor advises Disney to purchase Activision Blizzard

Investor advises Disney to purchase Activision Blizzard

A member of investment firm Gerber Kawasaki Inc. has publicly advised Disney to consider purchasing Activision Blizzard following a sharp decline in the publisher's share price.

Investor advises Disney to purchase Activision Blizzard

It is no secret that shares in Activision Blizzard have fallen sharply in the last financial year, declining from about $80 to $45.92 at the time of writing. This drop represents a big opportunity according to Nick Licouris, an investor with Gerber Kawasaki Inc. — which owns 90,000 shares in Activision Blizzard.

In an interview with Bloomberg, Licouris speculates that a buyer could turn out to be another giant in the entertainment ecosystem: Disney. He sees a bridging of Activision Blizzard's growing esports profile and the power of Disney's TV networks as being highly lucrative.

Disney have already attempted to gain a foothold in the video games industry by buying up creative studios, but that strategy didn't work to well. After losing millions of dollars, the company decided to switch to a licensing model, with studios such as EA creating games based on Disney IP.

A juicy opportunity

According to estimates from Newzoo, the video game and esports markets are expected to generate a combined $152 billion this year — 45% of which will be generated by mobile games alone. 

A fairly strong link already exists between the two companies. The House of Mouse broadcasts Overwatch League matches under a multi-year contract, while Disney-owned Marvel have recently expanded into the esports scene thanks to a partnership with multi-discipline organization Team Liquid.

Licouris recommends any acquisition be conducted swiftly. According to JPMorgan, Activision Blizzard could also become a prime target for Apple, giving the tech giant a means to enter the mobile games market under much better conditions and maximising financial opportunities down the line.

Activision Blizzard is currently valued at $37 billion, a decline of almost 45% since an October 2018 peak.

Team Liquid suits up and announces its partnership with Marvel!

That's quite a surprise, even though Doublelift has always embodied Captain America in our hearts. The dream became tue, as Team Liquid took advantage of the 2019 Rift Rivals to announce their partnership with Marvel.

Thomas Sauzin
Thomas "Calo" Sauzin

Head of Portal League of Legends 🇫🇷 — Shikin Haramitsu Daikomyo

More Stories

02:35 Lost Ark: The Artist will land soon, but in a censored version!
02:34 God of War Ragnarok: The actor of Kratos wins an unusual record!
02:33 PS5: Discover the 5 most anticipated games of 2023
02:32 Minecraft: players reproduce one of the best amusement parks in France!
02:32 Nintendo Switch: These games and a critical flaw can make your console dangerous!
02:31 GTA: Which game is the worst in the license? The community has decided and here is the result!
02:30 Twitch: This Fortnite streamer has been in "jail" for 60 days on his own stream!
02:30 Elden Ring: This mechanic present in Dark Souls is sorely lacking in the game of the year!
02:28 Animal Crossing: Why Nintendo does not take more advantage of its cash cow?
02:25 Genshin Impact: A finally objective Tier List? In any case, this is what the community offers!

Discover guides

Redeem Genshin Impact Promo Codes: Free Primogems and More!
Genshin Impact Tier List: The best characters for October 2020